• When she was worried about the state of the world in the 1960s, Pauline Oliveros started singing and playing long, extended drones on her accordion. She spent nearly a year on a single note, an A.
Kevin Kelly’s 1,000 True Fans said if you inspire enough people to support your work just enough, you can earn a living from almost anything. A thousand people, a hundred dollars each, that’s enough to build on. A simple theory.
Kelly’s essay was written in 2008. The web was still just a little bit wild around the edges at that point. Patronage was still a weird experiment, and software was still given away, called shareware. The rules were still being written.
That certainly doesn’t mean it was all better, but it was differently balanced.
Doggerland was a piece of prehistory, a stretch of marshy coastline from when Britain was just an archipelago dangling from one corner of Europe. It was misplaced during the Original Brexit 9,000 years ago when the sea carved East Anglia away from the Netherlands.
Roy Scranton wrote about what loss can teach us. When the Europeans slaughtered their way across the Americas, he says, “truly, a world ended. Many worlds, in fact. Each civilization, each tribe, lived within its own sense of reality—yet all these peoples saw their lifeworlds destroyed.”
I think about those lines, those lifeworlds, a lot.
The great gear shift in digital music—the one that took us from Napster piracy, through iTunes, to the enormous, on-demand library of Spotify—took little more than a decade.
I’d just moved to the US when Spotify appeared, almost out of nowhere. It felt different, looked different. What was this European revelation? Music online was a hard market, and streaming was even harder, in part because the labels like it that way. But Spotify outflanked its rivals, sometimes in good ways. It also bullied artists. It was part of a class that arrived with a pile of investment cash to burn as it elbowed its way into a market and then, on top of the mountain, installed itself as a new middleman.
Now it’s like an old glove. It doesn’t really fit me any more, but it’s comfortable and I know it. But it’s worn away in all the places that feel familiar.
The change came when the platform dipped into publishing. It branched out into podcasting. It started rolling up the industry as much as possible. It paid Joe Rogan $100m to capture his audience, since when he has made googoo eyes at all kinds of rightwing ideology, brought in guests who issue misleading claims about covid, and promoted ivermectin. Disinformation expert Renee Diresta went on Rogan’s show: she says the audience hated her.
Late to this, but my cold take on Spotify/Rogan is that it isn't really about platforms or content moderation at all. It's a very old, traditional media story about a publisher deciding who to publish, and people boycotting or cancelling their subscriptions in response.
The thing I remember about Shanghai is the hot, dirty smell; a crackling, sweaty garbage scent of people and possibilities that shook me up and took me over. Some parts of the city were verdant to me: the avenues of the French Concession were green and dotted with shade. But thatt was ten years ago, twelve years ago. A lot can change.
At dusk one day, when it was warm and sticky, I took a few minutes to count the trees on our property. There were twenty three. Some of them are tall and proud, some of them only just getting started. Twenty three. Suddenly one thousand doesn’t seem like much, and a trillion doesn’t seem anywhere near enough.
Longform is saying goodbye. Or at least the reading service, which has listed thousands of great articles over the last decade, is coming to an end. (The podcast continues.)
The site came up a lot when we were starting Matter, as a kind of guiding light for a journalism renaissance that started in the 2010s. Folks were challenging the notion that writing on the web had to be short and informational, pushing back on the prevailing idea that depth was something that just couldn’t fly. And Longform was a huge part of that. While it wasn’t just highlighting web-only stories, it was proof that people were doing good work online that had substance and feeling, not just interchangeable pieces of data.
But it was inspiration and discovery that made me love Longform the most. It rekindled my love of some publications, exposed me to others, and… well, it helped sift the New York Times Magazine, New Yorker, and other stalwarts for the stories really worth investing time in.
Keeping those recommendations going is hard work. (I stopped my personal attempt, If You Only, a few years back because even filtering for a single daily read was too much: the Twitter account has since lapsed.) And curating for 10 years is a feat of dedication.
Not everything lasts forever, and it’s worth celebrating those things that end gracefully. So here’s to everyone who worked on Longform, featured in it, or otherwise benefited from it. That was a good run.
I mean, I get that this is not a unique or particularly brave position to take. We’re surrounded by the things, everyone probably has their favorites, or they have one of their own. (Everybody* Has a Podcast now in the same way that Everybody* Had a Blog 15-20 years ago.) The Golden Age might be over, the market flooded with terribly-produced, inconsistent audio and formless blobs that are merely placeholders to wrap around advertisements for mattresses or smart toothbrushes or underwear. But even if it is gone, it brought us a lot along the way—from gigantic, sweeping stories to intimate whispers. And I love them for it.
I love that plucky podcasts like 99% Invisible have forged their own niches, created their own spaces and gangs (even if I just discovered 99PI is now actually part of Sirius XM.) I love that a creator like Helen Zaltzman can actually build a living—albeit probably a complicated and not that glamorous one—out of telling the world about the things she loves in podcasts like The Allusionist. (It’s words. She loves words.)
And I love that they’ve gotten me through.
At the start of the pandemic, with no commute and no alone time—in fact no discernible transition time at all—I stopped listening to podcasts almost entirely. I couldn’t do anything to justify the time, really. Music was a refuge, radio a place I could let burble in the background… but the kind of spoken word audio that required concentration just couldn’t work for me.
Then, two things happened—or, I suppose, two podcasts happened. There was the Guardian’s Football Weekly which was one of the originals that we set up back in the day and is still going strong, even if the cast has changed somewhat. Science Weekly is pretty different now, and Tech Weekly bit the dust five years ago. But Football Weekly still carries on, and during the sharpest corners of the pandemic it became a mooring to the life I recognized.
Second, and more novel to me, was Philosophize This! by Stephen West. Anna switched me on to it: You’ll love this, she said, a guy nerding out about ideas. And she was right. Like Zaltzman, this is just a person who’s passionate about what they want to share—but it was like the philosophy primer I always wanted. I’m 130 episodes deep now, and even if the subject matter is more complex as time goes on (because, well, continental philosophy) he never leaves you behind.
Today we talk about the play Hamlet written by William Shakespeare. We compare more traditional takes on the themes of the play to a more modern, philosophical analysis of the play done by Simon Critchley and Jamieson Webster. We talk about Hamlet and his inability to take action. Surveillance in 16th century England. Ophelia as the tragic hero of the play. How ultimately Hamlet may best be described as a play about "nothing". Hope you love it. 🙂
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I don’t think it’s a coincidence that the podcasts I like most have been going for a long time: Football Weekly since 2006, 99PI since 2010. Philosophize This! has been going since 2013, and while The Allusionist is a mere six years old, Helen Zaltzman has been doing her other podcast, Answer Me This!, since 2007 (although it recently ended.) There’s something about exploring your format, and delivering it perfectly that I just… well, love.
This WSJ video on how TikTok’s algorithm works is proof that just really explaining something that’s pretty obvious can be pretty engaging.
Ultimately, I’m not sure there’s a great deal new to what they found—a lot of bots, and a little bit of interpretation, to determine that a lot of TikTok’s algorithmic decisions are based on what you watch, which seems obvious. (I basically never like anything on TikTok and follow almost no accounts: my FYP is pretty clearly based on giving me more of the things I spend most time on.)
But stating the obvious with data is important and can be really enticing.
Now, I’m sure there are methodological arguments happening on Twitter about how they went about that, and I have my own suspicions that the techniques used only tells us a certain slice of self-reinforcing things. That is: it’s not the way content is publicly tagged that makes the algorithm feel like secret sauce, it’s the invisible connections that make the difference.
But still, a great example of taking a thing that people want to know about and showing them the bones.