Things I like, November 2023: The niche unbundling edition

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Media / Newsletter / Things my friends have made

The first thing I noticed when opening up Good Tape, a new print magazine for the audio industry put together by my friend Alana Levinson and crew, was how BIG it is. Broadsheet format. Newsprint. This is how we used to read the news! But there’s a lot you can do with those huge spreads, and they have a lot of fun with it. There’s not a lot of information online about its contents, so no spoilers. I’m making my way through it slowly, and enjoying it so far—feels like an enjoyable party for podcast insiders. 

Another new venture, the Sick Times is gearing up to provide independent reporting into long Covid. Started by Betsy Ladyzhets, who has really done superb, data-informed pandemic coverage across the board (I was lucky enough that she wrote a couple of pieces for the Covid desk at Technology Review) and Miles Griffis, they are building slowly and openly—and I like that! I’m enjoying this post-Defector moment when journalists are taking it upon themselves to build small and hopefully sustainable ventures: from 404 to Platformer to Hell Gate to The Appeal. A decade ago we talked about subcompact publishing. Has anyone come up with a good name for this movement? A trade press of sorts.* 

Meanwhile The Guardian is releasing a printed Long Reads magazine. I’m eager to see it. There’s a write-up focused on design at It’s Nice That. Some behind the scenes audio. And a reflection by Josh Benton at Nieman Lab discussing how this returns to previous ideas earlier in the longread timeline.**

There’s a thread between all these ideas about formats and niches and bundling and unbundling—supplying audiences with specific things in specific ways. It’s been obvious to me for a long time that while publishers gain traction by bundling their products together, they can gain more loyalty (and maybe profit?) by then unbundling that product for different audiences—essentially separating a generalist product into its constituent parts: whether that’s supporting different consumption speeds, like fast and slow; focusing on different specialisms and interests; or releasing material in different formats that people like to consume, from web to audio to print. Think the New York Times Games and Recipes apps, the Guardian Weekly news digest magazine, all manner of podcasts and so on.

* Of course, at some point if these are not really sustainable, there’s a likelihood somebody comes and tries to roll them all up. It’s what the New York Times is doing with the Athletic, and at a platform level, it’s the whole Substack model. But the pendulum swings back and forth, and I think we’re on an upswing… the consolidation part generally ends up leaving things worse than better: I was reminded when Jezebel became the latest casualty. Let’s work out how a thousand flowers might bloom instead of seeing too much ~synergy~.

** Note: the Long Good Read experiment (2013) predates the Guardian’s Long Read franchise (2014). But of course, outside of that, the idea of bundling and then disaggregating isn’t new at all. I joined the Guardian in the “G3” era —weekly specialist print products that were bundled up for different industries; media, social care, education, science + technology, mainly paid for by job advertising. They were folded into the main newsprint edition in 2011. But I think smart folks are always revisiting ideas and finding ways to make them work.

Do something

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Newsletter

Humans do. It’s how we operate; a fundamental part of what makes us. We shape the world around us. We observe. We try to be interesting. We act.

Every action is a protest against what was there before. Every creation is a moment of optimism. Doing is how we are built.

Sometimes we do with our bodies. Remember covid lockdowns? Remember when a new and potentially deadly disease stalked the planet, when nobody was even sure how it spread, but all they knew was that it was spreading fast and killing people? Remember hospitals collapsing under the weight of infections? Remember the hammer and the dance? There were lockdowns and shutdowns and plenty of meltdowns. Joe Nocera and Bethany McLean have a new book, The Big Fail, which argues (as summarized in this New York piece) that lockdowns were an experiment that failed. I don’t know enough about the book’s nuance to make a judgment, but I do know that a million people dying of a novel virus is exactly the kind of moment that drives people to do something. 

Sometimes we do with our money. I read a long piece about how impact investing may have perverse outcomes. Money with an ethical intention, it suggests, may push investment into the wrong places and make it harder for the market. I don’t know enough about the underlying data to make an informed decision on its argument, but I do see an emptiness at the core. Do I want to support the status quo? Or do I want to support possibility?

Sometimes we do with our voices. People in the streets. People in TV and radio broadcasts, on paper. People in web pages and posts. People speaking to each other. People shouting. These are all humans, trying to do something. We can’t escape doing: even when we abstain, it’s an action in and of itself.

In the face of everything out there, it’s what we are. 

What do you do? Save a life. Make a choice. Change a course. 

You do nothing. 

You do something.

There’s a lot of people trying to do something right now.

“You need to enjoy being there”

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Great series on Threads from a small publisher on the destruction of Twitter and what it means for them.

  • To engage properly in these spaces, you need to enjoy being there.
  • Engagement is tumbling (so perhaps fewer people are enjoying being there.)
  • No other space has emerged as a replacement.
  • There is an upside, and these spaces can be hugely valuable.

I am not currently using Twitter or any diaspora service, although you may see me parked on them as either @bobbie or @bobbiejohnson. I don’t trust the ones set up by people who have gotten it wrong before (see Threads, Bluesky) while federated services like Mastodon just aren’t there yet and I don’t want to invest time until it’s clear whether any of them will create a space that is fun for me to take part in again. So instead, I’ve been favoring LinkedIn for work-related stuff and the blog as a repository for my thoughts.

Confessions

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Startup world has plenty of hustle guys: people who admit that Silicon Valley’s appeal to them is essentially get rich quick. It also has a lot of true believers—people who are deeply attached to a vision or a feeling or driven by sheer possibility—even if only a handful actually turn out to be able to deliver what they believe. What it also has in abundance is people present as the second group but are, in fact, part of the first. The difference? It’s not something that many will readily admit.

That’s one reason I found “confessions of a middle class founder” so compelling:

Every founder tells themselves a story about why they’re heading to the gold rush, but the executive coach I would eventually hire says there are really only two. Do you want to be rich, generating wealth in service of some further end? Or do you want to be king, with money a mere byproduct of trying to make the world the way you feel it should be?

Worth reading the whole thing.

An editor’s guide to giving feedback

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Work

I’ve been a fan of The Open Notebook for a long time—a great resource for science writers specifically, but full of useful, practical advice for anyone who is trying to share complex information with non-academic audiences.

They recently ran a roundtable conversation as “A writer’s guide to being edited”, which is stuffed with information and wisdom. Things I absolutely agree with: talk it through up front, don’t be defensive, think of editing as a conversation—not as somebody marking your homework. 

But what I love most about it is that it’s focused on what I think is absolutely the most undercovered portion of this work: the actual creative interaction between writer and editor. You can find endless resources on generating ideas, or pitching them, or reporting, or different storytelling techniques. But this relationship is the critical engine room of creative work, and it’s where many (if not most) stories can come off the rails. We don’t talk about it nearly enough.

As somebody who has done (and continues to do) a lot of both writing and editing, I’ve had great experiences and terrible ones on both sides of the table. I’ve contributed to my share of screw-ups and tried to learn from them. I was lucky to be able to work with some supremely talented people over the years, but you can always improve. (In fact, when we started Matter more than 10 years ago, it was—on my part, at least—a deliberate attempt to learn how to be a better editor from some of the smartest people in the industry. A trial by fire, yes, but I was desperate to learn how to be truly excellent.)

Here are three of the most important things I’ve learned so far.

Up front investment is worth every penny

My rule of thumb is that every minute spent building agreement between the writer and editor saves you at least twice as much time on the back end. If we agree now on what this assignment is all about, then the pathway forward is a lot more clear and the editing relationship can be smoother. So: What are we trying to do here? Where do our viewpoints diverge? How is the story as we see it now different from the story that the writer pitched? What approaches will we take, how will we try to tackle the big problems we can imagine? What is this process going to look like? What do we want to end up with? Talk it all through and write it down so you have a shared reference point. This counts just as much for short pieces as long ones, although the amount of time you spend up front is probably proportionate to the complexity of the story.

There is no such thing as over-explaining your edit

When I was starting out as an editor, time pressures and an inability to articulate my thoughts meant I would often make changes to a story in the edit without explaining my reasoning to the writer. Of course I knew the reasons—sometimes it was to move a piece into house style, sometimes to find a better way of communicating an idea, sometimes to tweak the structure of a piece. I was confident in my decisions, but because I hadn’t learned the demands of daily or weekly production schedule, I was focused on the end result and not giving detailed feedback to the writer. To them, my changes seemed arbitrary. The reasoning had to be interpreted from the end result. This made it unclear and therefore hard to learn from. Even the smallest changes deserve a note to explain why—and the biggest changes merit a conversation.

Deliver your feedback in multiple formats

There’s usually a gap between the vision of the editor and the vision of the writer. That’s OK—you’re two different people. But the gap gets wider and more problematic when there’s miscommunication. Sometimes this isn’t even a case of explaining yourself clearly or not; it’s because you gave your edit feedback in a style that suited you, rather than in a way that suits the writer. People receive and process information in different ways, in educational theory this is traditionally thought of as visual, auditory or kinesthetic learning. Even though we’re talking about the written word, it’s not true that we all learn best through visual techniques of reading and writing. Sure, for some, clear written direction can be the key that unlocks the answers. But for others people, the best way to receive feedback is to talk it through. And the best method can change depending on the circumstances, so even if you think you’ve cracked it with a particular writer you know well remember that things change.

So, whenever possible, I try to deliver feedback and edits in multiple ways simultaneously. In my case, that’s usually a combination of a written memo, conversation, and notes on a document. 

Here’s my favored process: I write up a high level memo that outlines my thoughts on a particular draft without getting into the line-by-line stuff. Before sending it, I get on the phone with the writer and talk through these thoughts. Then I adjust my memo based on our conversation and send it through as a follow-up, accompanied by an edited document with line-by-line notes. 

This is pretty time intensive, and it absolutely feels like a luxury when I can do it this way. But in my experience, it’s worth it because it gives you both the best opportunity to actually hear what you’re saying to each other. And really, that’s what you are trying to do: listen. Because ultimately, you’re two people on a team who are trying to do the exact same thing: make the best piece of work you possibly can.

Photograph used under CC attribution license from jksphotos.

The Miyawaki method

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From a piece on the French organization trying to create urban forests at high speed:

Developed by the Japanese botanist Akira Miyawaki in the 1970s, the concept is to plant tree species that are native to the area in a very dense and layered manner — three per square meter — in order to recreate the richly fertile conditions of the natural primitive forests that once covered the planet. [...] 

Proponents claim that this method can produce a self-sufficient forest in just three years and that these forests grow faster, are denser and contain greater biodiversity than conventional forests. A Miyawaki forest in Japan, according to his own research, can grow one meter a year and can reach maturity in 15 to 20 years — 10 times faster than the average. What’s more, they can in theory be cultivated in all kinds of unconventional locations: roundabouts, factories, schoolyards, or indeed, ring roads. 

Previously on the blog: Tree aesthetics

Infinite jest

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books

I haven’t read Going Infinite, the new Michael Lewis book on Sam Bankman-Fried and the collapse of FTX. I’ve enjoyed some of his past work. Clearly there have been some major questions raised about previous stories, and I do wonder about the speed at which these semi-biographical tomes are being turned out across the industry: for example Lewis’s pandemic book, The Premonition, came out in May 2021… which feels a little early to be declaring much of anything.

Maybe it’s some shift in the balance of the industry in recent years, from longform magazine investigations and profiles and towards Big Airport Books? Or perhaps when you write best-selling books, every story looks and feels like it needs to be a best-selling book? I don’t know, but I can say from experience that the pressure of real-time reporting on big topics is exceedingly heavy.

But probably the most arresting thing I’ve seen about Going Infinite was the subheading on this New Republic review.

“The CEO of FTX was the worst possible subject for a biographer of real but limited talent: He was boring.”

Twenty words of utter devastation.

“There’s a lot of trust involved”

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When I posted recently about fakes and forgeries and my shock that United Airlines had discovered counterfeit parts in aircraft engines, one commenter pointed out that there is a long history of fraudulent parts in the airline industry. (A friend in the trade would tell him about “fake brake liners in authentic looking boxes”) Well, that’s even more terrifying.

But to get an idea of the scale of where things are at right now, it’s worth reading this Bloomberg story about “how fake parts infiltrated airline fleets”:

It was all a charade. The obscure distributor hoodwinked the biggest names in aviation, selling thousands of jet-engine parts with forged airworthiness records, according to regulators and industry executives. In some cases, AOG allegedly sold refurbished used parts with paperwork claiming they were brand-new, potentially netting huge profits in the process.

Great walkthrough of the issues, the players, the reasons, and the consequences.

Creative couples

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Media

Alison Gill and Peter Smithson were just a couple of kids from Northern England when they met as architecture students at university in Durham in the 1940s. They had a lot in common: their obsession with buildings, of course, but also their politics and their vision for the future. Their attraction and mutual sympathies turned into love; enough to draw them together, to get married and have three children; enough to drive them to become leading lights in Britain’s architectural boom after the second world war. 

The couple, who started working for the London County Council almost as soon as they became “The Smithsons”, co-opted a Swedish phrase and ended up coining the English term “New Brutalism”—an approach that took buildings and stripped them down with a mixture of hard-edged rawness and technocratic optimism. 

Together the Smithsons helped shape British architecture for years, wrestling glass and steel and concrete, and getting into fights with people like Reyner Banham who really saw the world in quite a similar way, just not quite similar enough. What they didn’t make, they influenced: places like London’s Barbican and South Bank all have echoes of the Smithson’s beliefs—even if the buildings don’t officially carry their fingerprints.

Their philosophy was the look of my childhood, the die that cast so many municipal buildings and council estates across England in the 1970s and 1980s. Our town was built in the 1960s as “overspill” from London, and along with it came cut-price architectural echoes. I remember as a kid sitting in the waiting room of our local council office, wriggling in the hard moulded plastic chairs, seeing the concrete wet outside the door and the second hand of the clock bruising its way around the dial. I didn’t know who the Smithsons were, or how they worked together, but they created one of the most potent flavours of my childhood.

You can see their vision in this film by the poet B.S. Johnson (no relation) on their design for the Robin Hood Estate in East London.

What were the Smithsons outside “The Smithsons”? I’m not sure. But I do know that couples and creativity make for a fascinating subject.

We see so many examples of when two people come together and make things that are bigger and better than either of them can achieve on their own. Sometimes they make that work separately, but often together. Usually what lies between them is love, but not always. Some are romances, others are tragedies. 

The Smithsons are my own parochial example, but what about Charles and Ray Eames? Look at Ted Hughes and Sylvia Plath. Burton and Taylor. Frida Kahlo and Diego Rivera. Or Lennon & McCartney, if you are happy with platonic partnerships. There is so much power in a pairing.

There are plenty of straightforward power couples of course; two people whose trajectories are so great and magnetism so tremendous that they each exert power and influence. But it’s not the counterparts I am interested in, it’s the co-conspirators.

Who better to help you express the inexpressable than somebody who knows you so intimately? Who else can unlock your ideas more than the person you are with most of the time? What is that magic that happened when Joan Didion and John Gregory Dunne got stuck into each other’s work, or when Jasper Johns and Robert Rauschenberg talked alone at night? 

There are so many stories in it all, and so much to learn from.

Related reading: