Startup world has plenty of hustle guys: people who admit that Silicon Valley’s appeal to them is essentially get rich quick. It also has a lot of true believers—people who are deeply attached to a vision or a feeling or driven by sheer possibility—even if only a handful actually turn out to be able to deliver what they believe. What it also has in abundance is people present as the second group but are, in fact, part of the first. The difference? It’s not something that many will readily admit.

That’s one reason I found “confessions of a middle class founder” so compelling:

Every founder tells themselves a story about why they’re heading to the gold rush, but the executive coach I would eventually hire says there are really only two. Do you want to be rich, generating wealth in service of some further end? Or do you want to be king, with money a mere byproduct of trying to make the world the way you feel it should be?

Worth reading the whole thing.